I Watched a Guy Eat a Barrel of Cheeseballs

and I will never be the same.

Some newsletter ideas are hard to come by, like trying to squeeze orange juice from a stapler. Others arrive fully formed, theses singing like an angel choir.

In rare instances, an idea startles me — first with its audacity, then with the tender underbelly hidden beneath the surface. Such was the case with this one.

When I spied this sign haphazardly tape…