Everyone's a Genius, Everyone's a Lemming
And other epiphanies from the book everyone's reading.
A few weeks ago, I went to dinner with friends who were visiting from out of town. At the end of the night, we piled into a car, buzzy and chatty, infused with the unmistakable glow of time spent in excellent company.
“What is that book?” asked one friend, as we drove past a bookstore.
“That book!” she pointed. “The circle book!”
“Oh yeah, that book. I’ve seen it everywhere,” another friend chimed in.
I craned my neck to see the display in question, but it was no longer in sight.
A quick internet search revealed it to be the #1 New York Times bestseller The Creative Act: A Way of Being, by legendary music producer Rick Rubin.
Indeed, I had heard of it — over the course of that week, no less than four people had mentioned it (including next week’s guest for Five Big Questions), not counting the numerous write-ups I’d seen around the internet.
Rubin himself is the stuf…
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